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Privacy Policy

BACKGROUND:

We Are Beer Limited understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, https://londoncraftbeerfestival.co.uk (“Our Site”) and will only collect and use personal data in ways that are described in this Privacy Policy, and in a manner that is consistent with Our obligations and your rights under applicable data protection law, including the UK General Data Protection Regulation (“UK GDPR”) and the Privacy and Electronic Communications Regulations (“PECR”).

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur upon your first use of Our Site. You will be required to read and accept this Privacy Policy when making a purchase via Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Account” means an account required to access certain areas of Our Site (where applicable);

“Cookie” means a small text file placed on your computer or device by Our Site;

“Cookie Law” means the Privacy and Electronic Communications (EC Directive) Regulations 2003;

“personal data” means any information relating to an identifiable person as defined under UK GDPR;

“processing” means any operation performed on personal data;

“We/Us/Our” means We Are Beer Limited.

2. Information About Us

Our Site is owned and operated by We Are Beer Limited, a company registered in England under company number 10712012.

Registered address:
424 Margate Road Westwood, Ramsgate, Kent, England, CT12 6SJ

Email address:
[email protected]

We are the data controller responsible for your personal data.

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

4. Your Rights

As a data subject, you have the following rights under UK GDPR:

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights relating to automated decision-making and profiling

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

5. What Data Do We Collect?

Depending on your use of Our Site, We may collect some or all of the following:

  • Personal identifiers (name, date of birth, gender)
  • Contact details (email address, billing address, telephone number)
  • Transaction data (purchase history, order details)
  • Business information (company name, job title, profession)
  • Demographic data (postcode, preferences, interests)
  • Technical data (IP address, browser type, operating system)
  • Usage data (pages visited, time on site, click behaviour, referral source)

We do not store full payment card details. Payments are processed securely via third-party
providers.

6. How Do We Use Your Data?

We process personal data on the following lawful bases:

  • Performance of a contract
  • Consent
  • Legitimate interests

We use your data to:

  • Provide and manage your purchases via WooCommerce
  • Process payments securely
  • Communicate with you regarding your purchases
  • Send marketing communications where you have opted in
  • Improve Our Site, services, and user experience
  • Analyse behaviour and performance
  • Deliver and optimise advertising campaigns
  • Build and manage audiences for advertising purposes
  • Conduct internal business analysis and planning

Where required by law, We will obtain your consent before processing your personal data for advertising and tracking purposes.

6A. Advertising and Tracking Technologies

We use advertising and tracking technologies provided by Meta, Google, and TikTok.

These include:

  • Meta Pixel
  • Meta Conversions API (server-side tracking)
  • TikTok Pixel
  • Google Ads conversion tracking and enhanced conversions
  • Google Analytics (GA4)

These technologies collect and process information such as:

  • Pages viewed
  • Products viewed or purchased
  • User interactions (e.g. clicks, add-to-cart, purchases)
  • Device identifiers and browser data
  • IP address and approximate location

In some cases, personal data (such as email address or phone number) may be securely hashed before being shared with advertising platforms to improve matching accuracy.

We use server-side technologies (including Conversions API and server-side Google Tag Manager) to enhance data accuracy and reliability.

These technologies enable us to:

  • Measure advertising effectiveness
  • Deliver personalised advertising
  • Build custom and lookalike audiences
  • Optimise campaigns across platforms

These activities may involve profiling and automated decision-making for marketing purposes.

No non-essential tracking technologies are activated without your consent.

7. Data Retention

We retain personal data only as long as necessary:

  • Financial and transaction data: up to 7 years
  • Email marketing data: until you unsubscribe or request deletion
  • Customer data: retained for ongoing business and marketing purposes

We periodically review stored data and delete or anonymise it where no long

8. How and Where Do We Store Your Data?

We implement appropriate technical and organisational measures to safeguard your data,
including:

  • SSL encryption
  • Secure infrastructure
  • Regular system updates

Some data may be transferred outside the UK.

Where this occurs, we ensure appropriate safeguards including:

  • UK International Data Transfer Agreements (IDTAs)
  • UK Extension to the EU-U.S. Data Privacy Framework
  • Standard Contractual Clauses

9. Sharing Your Data

We may share your data with other companies in Our group for the delivery of our products and services. This includes Our subsidiaries.

We may also share your personal data with:

  • Payment processors (e.g. Stripe, PayPal)
  • Email marketing providers (Brevo)
  • Advertising platforms (Meta, Google, TikTok)
  • Analytics providers (Google Analytics, Plausible)

All third parties are required to process your data securely and in accordance with the law.

We may also share anonymised data for reporting and analysis.

10. Business Transfers

We may transfer your personal data in the event of a business sale, merger, or restructuring.

11. Controlling Your Data

You may:

  • Opt out of marketing communications
  • Withdraw consent at any time
  • Adjust cookie preferences

12. Accessing Your Data

You have the right to request a copy of your personal data.

Contact: [email protected]

13. Cookies

Our Site uses cookies and similar technologies for:

  • Essential functionality
  • Analytics
  • Advertising

Advertising technologies (including Meta Pixel, TikTok Pixel, and Google Ads tracking) enable us to:

  • Analyse behaviour
  • Measure performance
  • Deliver relevant advertising

We use Cookiebot to manage consent.

You can:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your preferences

No non-essential cookies are set before consent.

For more details and to manage your consent, please refer to Our Cookie Policy.

14. Event Photography and Filming

Photography and video recording may take place at our events for promotional purposes.

By attending, you acknowledge that you may be included in such content. Signage will be displayed at events.

14. Contacting Us

Email: [email protected]

Address: 424 Margate Road Westwood, Ramsgate, Kent, England, CT12 6SJ

15. Changes to This Policy

We may update this Privacy Policy from time to time. Please check this page regularly.