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Retail Trade Talks

We’re proud to announce that at this years’ LCBF trade session we have a brilliant afternoon of short, punchy and insightful talks for on and off trade business owners, buyers and staff.

Alongside trying the very best beers, and meeting the best producers, we’ve put together an afternoon of brilliant talks all designed to help you develop and grow your beer business.

The Schedule is below. We look forward to seeing you in room East Mall 4.

12:15 – Welcome & Introduction | Greg Wells, We Are Beer Co-founder

Opening address, including introduction the “Good Beer Drinker” audience

12:30 – American Craft Beer: Trends & Developments from Across the Pond | Steve Parr, Lotte Peplow, Brewers’ Association

Join Steve Parr and Lotte Peplow from the Brewers Association as they explore the dynamic landscape of full-flavoured American craft beers. Discover the key influences driving the US beer market, evolving trends among beer drinkers, and how small brewers are innovatively navigating this new era.

13:00 – Pints, people and places: how beer makes connections | Dr. Thomas Thurnell-Read, Loughborough University

Dr Thomas Thurnell-Read has spent over a decade researching British beer and pub culture. In this session he will explore the benefits of beer and pub culture, looking the benefits and meaning they bring to people and communities and how the sector can have a key role in tackling loneliness and social isolation.

13:30 – Why good beer is important in restaurants | Liam Davey, Head of Bars, Hawksmoor Group & Luke Wilson, 10 Greek Street / Biercraft

Why don’t restaurants do great beer? In this panel we ask operators that have created a leading beer range, including Liam Davey of Hawksmoor and Luke Wilson of Biercraft, how they’ve done it and find out how it has benefited the business.

14:00 – Increasing your beer confidence | Natalya Watson, WSET

It’s not the easiest to talk about beer, but drinkers want to engage. Join Natalya for a practical whistle stop tour of beer tasting, education and how to empower your team to talk about beer (and so sell more of it)

14:30 – Making sours sing in the on-trade! | Martin Monro, Commercial Director, Vault City & Jordan Mower, MD, UnBarred

Sours fly at festivals and are growing rapidly in the off-trade, but how do we translate that success into the on-trade? Hosted by We Are Beer’s Charlie Docherty, join two of the producers driver the modern sour revolution for the download on making sours fly in your pub.

15:00 – Driving footfall with Untappd for business | Johannes Kloostra, Strategic Account Manager, Untappd

So you’ve got the banging beer list, but what next yet? Johannes Kloostra from Untappd, the world’s largest beer rating platform and community, talks through how on and off trade businesses can utilise Untappd to tap into its community and drive people through the door.